YSL AD CAMPAIGN


I would like to share the Spring/Summer 1999 Ad Campaign of the clothing label, Yves Saint Laurent (YSL), because it can serve as an example of how art can be an inspiration and an influence for fashion as well as advertising. This ad campaign is now part of the archives of the brand and is now considered a classic.

The ones on the left are the photos of the ad campaign shot by photographer, Mario Sorrenti and the ones on the right are the iconic paintings that served as the inspiration for the photos of the ad campaign.

2

The Mona Lisa / La Gioconda

Leonardo da Vinci, c. 1503-1517

Oil on poplar

1

Le Déjeuner sur l’herbe / The Luncheon on the Grass

(originally titled “Le Bain” or The Bath)

Édouard Manet, c. 1862

Oil on canvas

3

Gabrielle d’Estrées et une de ses soeurs / Gabrielle d’Estrées and one of her sisters

Unknown Artist from the School of Fontainebleau, c. 1594

Oil on wood

4

The Rokeby Venus 

(also known as The Toilet of Venus, Venus at her Mirror, Venus and Cupid, or La Venus del espejo)

Diego Velazquez, c. 1647-1651

5

Jeune homme nu assis au bord de la mer (Young Male Nude Seated beside the Sea)

A Study

Jean-Hippolyte Flandrin, c.1836

6

Les Trois Graces
Jean-Baptiste Regnault, c.1799

7

Magdalen with the Smoking Flame

Georges de la Tour, c. 1640

Oil on canvas

 8

Olympia

Edouard Manet, c. 1863

Oil on canvas

9

Le Sommeil /  The Sleepers

Jean Désiré Gustave Courbet, c.1866

Oil on canvas

10

The Valpinçon Bather

Jean-Auguste-Dominique Ingres, c.1808

Oil on canvas

11

Le Verrou

Jean-Honoré Fragonard, c.1780

(source)

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