|ADPRAC 4 CONCEPT DEVELOPMENT Prof. Rom Cumagun, College of Fine Arts & Design, University of Santo Tomas, Manila Guided by Contemporary Advertising and Integrated Marketing Communications by Arens|
|Creative Strategy and the Creative Process: The Creative Team, What Makes Great Advertising, Formulating Advertising Strategy the Key to Great Creative, How Creativity Enhances Advertising, The Creative Process, The Explorer Role (Gathering Information), The Artist Role (Developing and Implementing The Big Idea) The Judge Role (Decision Time) The Warrior Role (Overcoming Setbacks and Obstacles)|
|Creative Execution: Art and Execution: Delivering on the Big Idea (The Visual and the Verbal.The Art of Creating Print Advertising. Copywriting and Formats of Print Advertising. Copywriting for Electronic Electronic Media. The Role of Art in Radio and TV Advertising. Writing for the Web. Creating Ads for International Markets|
|Producing Ads for Print, Electronic, and Digital Media: Managing the Advertising Production Process. The Print Production Process. Quality Control in Print Production.The Radio Commercial Production Process. The Television Commercial Production Process. Producing Advertising for Digital Media|
|Integrating Advertising With Other Elements of the Communicationss Mix: Relationship Building (Direct Marketing, Personal Selling, Sales Promotion). Relationship Building (Public Relations, Sponsorships, and Corporate Advertising)|
|Course Goals: Knowlege. Skills. Recall. Understanding / Analysis. Critical Thinking / Synthesis. Creative Thinking / Problem Solving / Application. Performance / Attitudes. Values / Self-Awareness as Learners / Learning. Study Skills|
|UST Goals: Scholarship. Information Literacy & and Communication / Creative and Critical Thinking / Heritage Coservation. Leadership and Ethical Action. Global Engagement / Lifelong Learning|
|Requirements and Assessment|
|What have I done to develop my Multiple Intelligences in Relation to Adprac 4?|
|EXAMS 10% PROJECTS 90% 3 done as individual. 1 with family. 1 with neighbor. 1 with churchmate. 1 with classmate. 1 with countryman. 1 with foreigner (among these 5 done with advertising majors, 4 done with non-advertising majors)|
|Musical-Rythmic and Harmonic 10%||Put your reply here. Include links Feel free to write notes anywhere on this page. This page is ours.|
|Visual – Spatial 10%|
|Verbal – Linguistic 10%|
|Logical – Mathematical 10%|
|Bodily – Kinesthetic 10%|
JOHN PAUL WRITE YOUR REPLY (IN THE FORM OF A LETTER TO ME) BELOW THIS LINE:
Aug. 19, 2014 4:00 AM
117 Bonanza Street Rancho Estate 2
Marikina City, Metro Manila 1800
Dear John Paul,
I am setting up this page to constantly stimulate our conversation on Advertising. Reply to this letter as instructed above.
I like your post ART X FASHION X ADVERTISING and do take note of the comments I made on it.
Suggesting you edit your gravatar.
Learn with Me,