Creative Strategy and Creative Process

Doing the half of my prelims :”>

THE PHILIPPINE CORPORATE ADDRESS BOOK

Contemporary Advertising and Integrated Marketing Communications by Arens 13th Ed.

p. 336

Objectives

p.337

p.338

p.339

The Creative Team: The Originators of Advertising Creativity

What Makes Great Advertising?

p.340

The Resonance Dimension

p. 341

The Relevance Dimension

Formulating Advertising Strategy: The Key to Great Creative

P. 342 Writing the Creative Brief (Copy Platform)

P. 343 Elements of Message Strategy

p. 344 How Creativity Enhances Advertising

What is Creativity?

The Role of Creativity in Advertising

p. 345

Creativity Helps Advertising Persuade

p. 346

Creativity Helps Advertising Remind

p.347

Creativity Puts the “Boom” in Advertising

Understanding Creative Thinking

Styles of Thinking

p. 348

Fact-based versus Value-based thinking

p. 349

How Styles of Thinking Affect Creativity

The Creative Process

p. 350

The Explorer Role

Develop On Insight Outlook

p. 351

Know the Objective

Brainstorm

The Artist’s Role: Developing and Implementing the Big Idea

Task 1 Develop the Big Ideas

p. 352

Transforming the…

View original post 79 more words

Updating my Journal (Honing my Intrapersonal Intelligence)

Engines of Commerce

 

Updating my Journal on both ADPRAC and Natural Science

Why is Branding important?

 

What is Blogosphere? And its History.

 

Sorry for a not so good quality pictures 😀

View original post

The Components of MI

For something to qualify as an intelligence, it has to satisfy Howard Gardner’s eight “signs” of intelligence. After extensive research, Gardner identified eight, distinct intelligences. These are what comprise his theory of Multiple Intelligences:

 

Spatial

The ability to conceptualize and manipulate large-scale spatial arrays (e.g. airplane pilot, sailor), or more local forms of space (e.g. architect, chess player).

Bodily-Kinesthetic

The ability to use one’s whole body, or parts of the body (like the hands or the mouth), to solve problems or create products (e.g. dancer).

Musical

Sensitivity to rhythm, pitch, meter, tone, melody and timbre. May entail the ability to sing, play musical instruments, and/or compose music (e.g. musical conductor).

Linguistic

Sensitivity to the meaning of words, the order among words, and the sound, rhythms, inflections, and meter of words (e.g. poet). (Sometimes called language intelligence.)

Logical-mathematical

The capacity to conceptualize the logical relations among actions or symbols (e.g. mathematicians, scientists). Famed psychologist Jean Piaget believed he was studying the range of intelligences, but he was actually studying logical-mathematical intelligence.

Interpersonal

The ability to interact effectively with others. Sensitivity to others’ moods, feelings, temperaments and motivations (e.g. negotiator). (Sometimes called social intelligence.)

Intrapersonal

Sensitivity to one’s own feelings, goals, and anxieties, and the capacity to plan and act in light of one’s own traits. Intrapersonal intelligence is not particular to specific careers; rather, it is a goal for every individual in a complex modern society, where one has to make consequential decisions for oneself. (Sometimes called self intelligence.)

Naturalistic

The ability to make consequential distinctions in the world of nature as, for example, between one plant and another, or one cloud formation and another (e.g. taxonomist). (Sometimes called nature intelligence.)