ADPRAC 4 PRELIM EXAM
Add new post
Select, Copy all of the questions and answer boxes in this post and paste in (the visual editor) your new post.
Fill in the necessary responses.
Publish your post once completed.
Read the Chapters and Post Ten Topics Regarding “Creative Strategy and the Creative Process” “Creative Execution: Art and Execution” Post your Title with Link Here
1 The Creative Team
2 What Makes Great Advertising,
3 Formulating Advertising Strategy the Key to Great Creative
4 How Creativity Enhances Advertising, The Creative Process
5 The Explorer Role (Gathering Information)
6 The Artist Role (Developing and Implementing The Big Idea)
7 The Judge Role (Decision Time)
8 The Warrior Role (Overcoming Setbacks and Obstacles)
9 Delivering on the Big Idea (The Visual and the Verbal
10 The Art of Creating Print Advertising.
Comment 10 times to posts of co-authors. Copy paste Your comment here Copy Paste link to your comment here
1 “This commercial made me laugh. I agree to certain extent on the idea of commercials like that be
acceptable in our country. It makes the industries more… interesting. But then again, there’s a chance
that some companies may go overboard in using this method and may end up tarnishing or destroying
the image of the rival company (imagine how that would suck for the targeted company). I guess this is
why it’s not allowed in the Philippines? Well, it is for the protection of the companies from one another…
at least that’s what I think?”
2 “Regarding the Google logo, the letters “g” and “l” actually moved ever so slightly. The “g” moved to
the right and the “l” moved down a little. I’m actually amazed and appalled at the fact that even the
smallest of changes can be considered as a “whole make over” for a company’s logo. Very
3 “I have no problems with Comics Sans, the issue here is the misplacement of the font by most
people. To me, this font is pretty decent… if applied correctly.”
4 “These ads are good, but it still lacks the impact. People are not that concerned with animals
unless it falls under the category of pet material. Sure, some people may become aware and
feel sad about it (honestly, i think others would just brush it off) but they do not know how grave
the situation really is. Having some of these animals treated poorly can lead to drastic reduction
of population or worse… extinction of the species. In which, the balance of the ecosystem would
tip off yet again. Bravo, mankind.”
5 “Creative and cute.”
6 “Interesting, i like the execution of each design.”
7 “Simple and comprehensive. The infographic design is good.”
8 “The designs are entertaining and interesting, I like it.”
9 “They’ve put alot of thought on this one. Limiting the elements used to portray the ad
and yet, they’re still able to send a message that gives out a great impact.”
10 “Mind bending. It goes to show how our brain can easily betray how we see things. Art
like these are very interesting and fun.”
Share 10 different posts of yours (or post of co-authors) to 10 different internet channels Copy Paste links or upload files here
1 There was an awards ceremony for commercials on TV last week. I fast-forwarded through the whole thing.
2 There’s a fine line between marketing and grand theft.
3 Advertising may be described as the science of arresting the human intelligence long enough to get
money from it.
4 I bought some of the Pedigree Chum they keep advertising. It was terrible. In the end I had to give it
to the dog.
5 The owner of a hardware store is dismayed when a huge new hardware store opens up next door
erecting a large sign saying, ‘Best Deals’. He’s even more horrified when another huge hardware store
opens up on the other side of his store puttting up an even larger sign saying, ‘Lowest Prices’. The
shopkeeper is panicked then has a bright idea. He puts a large sign over his own store saying,
Share 5 Favorite Books of Advertising Share links here
1 Caffeine for the Creative Mind by Stefan Mumaw and Wendy Lee Oldfield;
2 Purple Cow by Seth Godin;
3 Made to Stick by Chip Heath and Dan Heath;
4 The Tipping Point by Malcolm Gladwell;
5 The Art of Client Service by Robert Solomon;
Share 5 Advertising Related Music
1 “Perfect Life” by RED
2 “Everybody’s Fool” by Evanescence
3 “Canvas” by Rezonate
4 “Talent Goes By” by Tristam
5 “Golden Age” by Woodkid