The Other 50% of The Prelim Exams (to be continued)


Write 5 Jokes Related to Advertising
1 Advertising may be described as the science of arresting human intelligence long enough to get money from it.
2 We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.
3 Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.
4 The ad in the paper said ‘Big Sale. Last Week.’ Why advertise? I already missed it. They’re just rubbing it in.
5 Half the money I spend on advertising is wasted; the trouble is I don’t know which half.

Share 5 Favorite Books of Advertising Share links here
How to Write an Inspired Creative Brief 
by Howard Ibach – http://www.booksamillion.com/p/How-Write-Inspired-Creative-Brief/Howard-Ibach/9781440158278?AID=10876509&PID=5235187

2 Belch Advertising & Promotion – http://www.slideshare.net/meerodeepo/mc-graw-hill-advertising-and-promotion-integrated-marketing-communication-20424624

3 Outrageous Advertising That’s Outrageously Successful – http://www.amazon.com/Outrageous-Advertising-Thats-Outrageously-Successful/dp/0982379315

4 The Hidden Persuaders -http://www.olx.ph/index.php/view+classifieds/id/50075242/The+Hidden+Persuaders.++Book+by+Vance+Packard?referralKeywords=advertising+book&event=Search+Ranking,Position,2-2,22

Ogilvy on Advertising by David Ogilvy – http://www.booksamillion.com/p/Ogilvy-Advertising/David-Ogilvy/9780394729039?AID=10876509&PID=5235187

Share 5 Advertising Related Music
1 Dumb Ways to Die – Metro Trains Melbourne
2 Noah and the Whale – 5 Years Time
3 Sleigh Bells – Riot Rhythm
4 Brandi Carlile – The Story
5 Black Sheep – The Choice Is Yours – Kia

Pangan, Bernice T.
3AD-4

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