Social Media is Changing Advertising Today


In this interview, Tom Bedecarre, CEO of AKQA, talks about the impact of social media on advertising. He explains that he doesn’t think it’s changing behaviors necessarily. Instead, he says, social media behaviors take cues from what we we’re already doing and making those things easier.

“Humor and emotion are important components to video advertising because they’re important elements of storytelling. And the best advertising is really telling a story.“

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