What is Guerrilla Marketing?
Guerrilla marketing was originally a marketing strategy in which low-cost, unconventional means (including the use of graffiti, sticker bombing, flyer posting, etc.) were used in a (generally) localized fashion to draw attention to an idea, product, or service. Today, guerrilla marketing may also include promotion through a network of individuals, groups, or organizations working to popularize a product or idea by use of such strategies as flash mobs, viral marketing campaigns, or internet marketing.
Examples:
Copenhagen Zoo
Colgate
Casino Airport
Mr Clean
Lipton Tea
Amnesty International
Dental Implant Insurance
Duracell Batteries
Folgers Coffee
Gold’s Gym
Hung
King Kong
Landmine awareness
Nikon cameras
The North Face
Peugeot 308
Sopranos
Spiderman 2
Superglue
Tyskie Beer
Unicef
Volkswagen
Weight Watchers
THE PHILIPPINE CORPORATE ADDRESS BOOK 
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[…] 26 Creative Guerilla Marketing Examples […]
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