Bottle Caps turned into Currency!


I think being an OFW can be pretty tough. Leaving your hometown, surrounding yourself in an unfamiliar new place and also leaving your loved ones behind. Not all OFWs have stable jobs, and overseas calls can be costly. 

In the link above shows workers in the Middle East who have low pay and have a hard time to make a call back home. In the video, Coke put up a new way in how they can sell more products and at the same time help those who have minimum wage. I love Coke’s advertising because they don’t manipulate the market’s mind just so they can profit. They come up with helpful ideas on how to sell their product. It is nice to see that Coke’s really living up to their tagline “Open Happiness”.

Advertisements

4 Comments

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s