Job Interview LG realistic TV prank: Marketing Strategy

fill your mind with positive thoughts!

So i found this very interesting video on Youtube posted by the electronic brand LG. The main concept was to make the victims (Job interviewees) believe that the LG Ultra HD TV installed on the wall was a real glass window. It’s funny and at the same time makes viewers feel the intense pull towards the product. For example; after watching the video I felt a sudden interest. Certain questions pops inside my head; does it really work? etc. This was a strategy on keeping the consumers interested and curious — a way of introducing their newest product. Honestly, I think that it’s fake or scripted but the method and execution was clever and original. 


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