In business and marketing, “trade” refers to the relationship between manufacturers and retailers. Trade Promotion refers to marketing activities that are executed in retail between these two partners. Trade Promotion is a marketing technique aimed at increasing demand for products in retail stores based on special pricing, display fixtures, demonstrations, value-added bonuses, no-obligation gifts, and more.
Trade Promotions can offer several benefits to businesses. Retail stores can be an extremely competitive environment; trade promotions can help companies differentiate their products from the competition. Companies can utilize Trade Promotions to increase product visibility and brand awareness with consumers. Trade Promotions can also increase a product’s consumption rate, or the average quantity of a product used by consumers in a given time period. Furthermore, effective Trade Promotions can enlarge a product’s market segment penetration, or the product’s total sales in proportion to the category’s competition. Moreover, companies use Trade Promotions to improve distribution of their product(s) at retailers and strengthen relationships with retailers. Lastly, Trade Promotions can be leveraged to introduce new product launches into retail stores.
There are a number of types of Trade Promotion. These are:
-Temporary Price Reductions (TPR)
-Contest and sweepstakes
For our subject, Trade and Promotions Design (TPD), our prof required us to do a non-traditional coupon for any existing product and for this week, she gave us a special packaging plate. Below you will see my coupon for Krispy Kreme, which I got a 1.5! (Yey!! ☺️), and my almost finish special packaging for Nestle Fresh Milk (which I hope I finish as soon as possible lol)! Enjoy, fwuuunds! ☺️
Krispy Kreme! 🍩
Almooost there! 💁👊
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