Radio Best FM Ad


Unspoken Thoughts

“The magic of music is that it instantly creates a response through dance. This was the premise in developing a new campaign for Best FM; to create a piece of communication that will engage people and reward them for playing along.

Using perspective illusions, the Best FM Billboard invite people to use typical dance moves by shaking their heads up and down and from side to side. Only when doing these moves, the silhouette of famous musicians become visible.”

 This kind of guerrilla advertising is an another technique in which the audience have to participate in order to see the ad. I find this a bit cool but I was thinking what if the audience doesn’t want to participate, or they just saw the empty ad and passed through it, so at some point I find it a little complex or no use at all if only a few will…

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One Comment

  1. COMMENTED ON THE ORIGINAL Have you tried this one personally? http://psychedelicinsanity.wordpress.com/2014/08/27/radio-best-fm-ad/comment-page-1/#comment-9 “This can be an area of research which you can do “what if the audience doesn’t want to participate, or they just saw the empty ad and passed through it, so at some point I find it a little complex or no use at all if only a few will participate with the ad.” You can come up with a research design, do the research and publish your result in our advertising blog. You can then communicate your findings with Radio Best FM AD.”

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