“The magic of music is that it instantly creates a response through dance. This was the premise in developing a new campaign for Best FM; to create a piece of communication that will engage people and reward them for playing along.
Using perspective illusions, the Best FM Billboard invite people to use typical dance moves by shaking their heads up and down and from side to side. Only when doing these moves, the silhouette of famous musicians become visible.”
This kind of guerrilla advertising is an another technique in which the audience have to participate in order to see the ad. I find this a bit cool but I was thinking what if the audience doesn’t want to participate, or they just saw the empty ad and passed through it, so at some point I find it a little complex or no use at all if only a few will…
View original post 18 more words