Nutrella Creates The Most Flattering ‘Magic Mirror’ Of All-Time


Unspoken Thoughts

This kind of marketing is so enticing! It’s really amazing how they come up with this kind of idea. I’m pretty impressed with how this production conceptualize and develop from a recent idea.

So here’s the background: (from creative guerrilla marketing)

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The Friendly Mirror

This concept is exactly what has been explored in the latest campaign from Nutrella, a company that specializes in healthy breads, which ran in Brazil in June. The Friendly Mirror campaign involved the planting of several mirrors around an urban setting that were outfitted with cameras and speakers. When people walked past the mirror and examined themselves, a woman’s voice (watching from a nearby location)…

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