So Branding for me is not just a strategy to marketing.. It’s something more than that.
We don’t normally and regularly buy something by faith. Knowing something is good but not actually seeing or having an experience with it is not an enough reason for you to subscribe to any brand right? This is also the essence of having a marketing strategy by branding. It’s like selling a painting portrait with a beautiful face, or a captivating style on painting it.
Not to say that branding is everything. Maybe it’s something like a brace to structural materials. A necessity for lasting impressions, and foundations for a good strategy, marketing at its finest.
Here’s a good video to supplement this post 🙂